Pandemic EBT

Campaign · Information Design · Art Direction

A public-service campaign created with F.Y. Eye and Community Food Advocates to communicate information about Pandemic EBT benefits to families in New York City.

I developed the visual direction and iterated on the messaging and imagery in collaboration with the client team. The final campaign was designed for large-scale digital billboards throughout the city.

 
In this first draft, I wanted the poster to look like a chalkboard and brought in some hand-drawn icons (created by Vecteezy).

Initial rough drafts

As an alternative, I created this bright purple design and brought in a few small icons (designed by Freepik). This design wasn't working but everyone preferred this color palette.
I attempted to simplify the text and returned to the original drawings.

Revisions

The team at Community Food Advocates thought the images should be grocery items, so I swapped images. I adjusted the language to be more inclusive, as students have guardians of all kinds.
For the final version, we decided the images could be bolder with a fill color and I also designed a new central image to make the main message a bit clearer. This design was broadcast on digital billboards around the city.

Final version

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