Tempo
Brand Identity · Art Direction · Environmental Graphics
MFA Project
Tempo is a fictional music library and community space developed as a branding project during my MFA at Pratt Institute.
I created a visual identity centered around a dynamic typographic system and bold color palette, extending the identity across posters, genre-based graphics, wayfinding, tickets, and environmental applications.
Mission Statement:
Tempo is a library that will serve as a gathering place for the community to engage with music in a way that is fun and educational. There will be an assortment of classes, workshops, resources, and events for listeners, musicians, and those curious about learning more.
Wayfinding mockup
Ticket mockup