Cultural Probe
Art Direction · Editorial · Experience Design
MFA Project
A five-day research kit exploring how people experience connection, social media, and loneliness.
I designed the kit as a cohesive physical experience, developing a visual system across daily activities, instructions, prompts, stickers, and printed materials. Each component was designed to make reflection and participation feel approachable while maintaining a consistent visual language.
I designed a cultural probe to consider my users’ relationships with social media, the internet, and loneliness.
Each day had a different activity and came with detailed instructions. Monday’s activity also came with stickers.
Do we really enjoy social media? Is it actually benefitting us socially?
How are people connecting and how do they feel about different platforms for connection?
How would we choose to meet a new friend, if we could choose?
Friday’s activity focused on participants’ perceptions of friendship and loneliness.
Participants also had to fill out a form about one social interaction every day.
